The Seminar will present recent research finding of Ca' Foscari showing that in order to enhance creativity SME's can operate on three main dimensions: environmental factors; leadership capabilities and specific techniques to manage creative thinking. It will also showcase a sample of the Venetian companies that have recognized the importance of the creative aspects not only to compete successfully but also within the organization.
Companies that will participate in the seminar have established art-business partnerships to generate innovation and can thus testify that employing highly creative people improves competitiveness. However, research has shown that it is not enough to just hire creative people and then hope for creative results. Employees must be surrounded by an environment that fosters and brings out the creativity inside them. Yet, being a highly skilled person in a field does not lead to generating creative ideas unless one has the ability to think creatively and to look at issues from different points of view.
Therefore there is a need to think in terms of “creative climate” that bring specific condition for people to be stimulated and generate creative outputs.
Neil Maiden, Cass Business School, London, "Frameworks for creative thinking about your business"
Peter Purg, University of Nova Gorica, School of Arts, "How can artists learn to work with business: the cases of MyMachine and IDEATE.me"
Diego Rigatti, Fieldfisher, “The legal protection of intellectual property rights in cultural and creative firms”
The event is promoted by Ca' Foscari University of Venice and moderated by Fabrizio Panozzo, professor at the Department of Management and coordinator of the Laboratory of Arts and Culture Management.